Episode 24: Your Best Marketing Asset
When a national chain moves into town, how does a small business compete with a marketing budget it can’t possibly match?
Pepper owns a neighborhood coffee shop where almost everybody knows his name. But when the big chains started moving in, he worried that the business he’d spent years building might not survive.
What Pepper eventually discovered changed the way he thought about marketing. And it’s something many small business owners already have, without realizing how valuable it is.
In this episode of Attract Raving Fans, you’ll hear Pepper’s story and learn a practical way to put that overlooked advantage to work in your own business.
This week’s Small Action: Identify the first five people who already believe in your business, and take one simple step to strengthen one of those relationships.
Resources:
- Free Raving Fans Scorecard: https://attractravingfans.com/scorecard/
- Next Move Session: https://attractravingfans.com/ (click Book My Session)