Not all five-star reviews are equal. A review that connects is the kind that gets shared as a screenshot, copied into recommendations, and passed from person to person.
Those reviews contain three things most are missing:
• the Before (where the writer was before they found you)
• the Shift (one specific moment that changed something)
• the After (what’s different now, often including the exact line they say when they refer people)
In this episode, we compare two family-law attorneys with the same star count and opposite reach. Plus, you get a simple, non-pushy way to help a past client tell the fuller story their current review is only hinting at.
This week’s Small Action: Look through your reviews for one that feels like it’s hiding more story than it shows. Reach out personally, name something specific they wrote, and ask: “Would you be willing to share a bit more about where you were before we worked together?” You’re not asking them to change their review — just to tell more of the story they already started. Add it to your Fan Plan — the plan every FanMaker builds, one small action at a time.
Resources mentioned:
– The Raving Fans Scorecard (free — 6 questions, less than 2 minutes): https://attractravingfans.com/scorecard/
Next week: Moving from the reviews other platforms host to the proof you put on your own site: how to shape a testimonial so the right client feels recognized, not pitched.
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