Your customers have already written your best marketing copy — it’s sitting in your reviews, your thank-you texts, and the emails you smiled at and forgot.
In this episode, Alan shares the story of Daniel, a massage therapist who spread twelve years of client reviews across his table and found the same words repeating — then put them, unedited, at the top of his homepage.
You’ll learn the Language Audit: where to look, what to listen for (the Three Languages — Before/After, Identity, and Story), and why using your customers’ exact words beats anything you could write from scratch.
This week’s Small Action: Pull your last ten reviews, testimonials, or pieces of client feedback into one place and read them in one sitting, listening for the Three Languages — Before/After, Identity, and Story. Find the one phrase that’s truest about what you do, and add it — word for word — to your most visible marketing. One phrase, this week. Your Fan Plan — the plan every FanMaker builds, one small action at a time — gets one piece stronger.
Resources mentioned:
– The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/
Next week — Your Elevator Pitch Is Costing You Referrals: how to turn the words you just found into the thirty seconds that actually generate referrals.
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