The Attract Raving Fans Podcast

Not all five-star reviews are equal. A review that connects is the kind that gets shared as a screenshot, copied into recommendations, and passed from person to person. Those reviews contain three things most are missing: • the Before (where the writer was before they found you) • the Shift (one specific moment that changed...

You’ve got happy customers. They’ve said nice things about your business. Maybe you’ve even collected some great testimonials for your website. So why aren’t those testimonials doing more to convince potential customers to work with you? The problem may not be what your customers are saying. It may be what their testimonials are leaving out....

Most feedback requests are disguised review requests — and customers can tell. The awkwardness doesn’t come from asking; it comes from asking in a way that’s about what you need rather than what you want to understand. In this episode, Alan tells the story of a veterinarian who dreaded asking for reviews for years —...

Exceptional moments create raving fans. Inconsistency erodes them — quietly, invisibly, without producing a single complaint. In this episode, Alan’s example story is about Amelia, a business owner and physical therapist whose most loyal patients all shared one small moment — the day she told them they’d earned the right to call her “Millie” —...

Most businesses treat the finished job as the end of the relationship. But the post-delivery window — the days and weeks a customer spends living with the result — is when the story they’ll tell about you is actually written. In this episode, Alan tells the story of Wes, a roofing contractor who texts every...

A customer who’s watched you fail and put it right has more evidence of your character than one who’s only ever seen things go well — and that evidence is what travels. In this episode, Alan tells the story of René, a caterer whose worst review became one of his best sources of new business,...

The gestures that get people talking aren’t the expensive ones — they’re the small, well-timed, personal ones that show you paid attention to something that wasn’t written down. In this episode, Alan tells the story of Suzanne, a bed-and-breakfast owner who tracked a full year of guest reviews and notes expecting her costly upgrades to...

Most businesses create their best moments by accident. One thing they stumbled into and never thought to build on purpose. In this episode, Alan tells the story of Andy, a personal trainer whose gym stayed full because of referrals, while an equally skilled new trainer’s clients stayed quiet. Until Andy figured out it came down...